Search engine submittals are not a magic solution
to getting millions of hits, sitting back and watching the
results pour in. In fact, as the internet
becomes busier, search engines are becoming less significant and
website owners need to turn their attention to alternative methods
of exposure for their websites.
businesses need a website as an online service for specific
known targets. To these, search engine presence is
unimportant. To the rest, it contributes (by
varying degrees) to the ongoing success of your
business. How much you should be investing in this
aspect of your Internet presence is directly related to how
important it is to you.